This project was part of my time at Kids Industries, where I worked with DHX Media to reimagine In the Night Garden’s digital presence — a show that delights children but often baffles parents.

The challenge was to create something that spoke to both audiences: a safe, magical space for children to play, and a trustworthy brand experience for parents.

We built a responsive website and transformed it into a Web App, delivering a “digital playground” of activities inspired by the show. I designed an interactive colouring game, giving children a creative way to connect with their favourite characters. The result was a contained, secure environment where kids could play safely while parents felt reassured.

After launch, children were spending over 8 minutes inside the Web App almost daily — proof that nonsense can make perfect sense in the right hands. ✨