As Art Director at Hearst Content Agency, I led the creative direction for O2 Alive — O2’s in-store magazine that blended music, entertainment, lifestyle, and just the right dose of telecom sparkle. Each issue was designed to inspire customers with exclusive events, fresh ideas, and smart product tips — all wrapped in a visually engaging, on-brand experience that people genuinely wanted to pick up (and keep).

I shaped the visual identity from cover to content, managed design budgets, commissioned illustrators and photographers, and collaborated with editors, marketers, and clients to make each issue shine. Whether it was spotlighting upcoming gigs or making mobile plans look sexy (no easy feat), my goal was always the same: bring energy, relevance, and creativity to every page.