I recently played a key role in rolling out Bauer Media Group’s new global brand identity, supporting the company’s transformation from traditional publisher to modern media powerhouse.

As part of the UK design and commercial marketing team and acting as a brand guardian, helped bring the new visual system to life across real-world touchpoints. From pitch decks and social content to internal comms, event branding and marketing collateral, I ensured every asset felt cohesive, current and unmistakably Bauer.

It’s been a joy to help shape this bold, future-facing identity across every channel.